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Our Philosophy

is to bring to market scientifically proven health and beauty products that improve people's lives. We’re passionate about improving consumer lifestyles with products that work, from head to toe, inside and out.

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Our Vision

Develop a L2G Canada Health & Beauty product for everyone. View the complete range of Viviscal products by L2G Canada Health & Beauty Ltd.Viviscal Hair Nourishment System.

Our Mission

To source, develop, test and globally market health & beauty products. Our products are the result of over 20 years of continuous research and expertise. Clinical Studies


Read what doctors, stylists and real users are saying about Viviscal hair growth and hair care products by Lifes2good. Viviscal success stories

Viviscal Awards

About Us

Established in 1991, Lifes2Good (also known as L2G Canada Health & Beauty within Canada) is a rapidly expanding, global nutriceutical business, marketing and distributing a portfolio of category-leading, exclusive and clinically proven brands in Europe, the Americas, the Middle East and Asia.

Our flagship brand Viviscal holds numerous awards and Viviscal dietary supplements are a leading hair supplement. Viviscal products have been recommended by top doctors, dermatologists, celebrity stylists and loyal customers worldwide.

In Canada, Viviscal products are available from leading beauty and health retailers, including Shoppers Drug Mart, Loblaws, London Drugs, Rexall, Pharmasave, Real Canadian Superstore, Atlantic Superstore and Zehrs Markets, and available through our website, .Viviscal dietary supplements are the number-one selling hair growth supplement in the U.S.** Ninety-three percent of people would recommend Viviscal to a friend .*** Another brand marketed by L2G Canada Health & Beauty, Emjoi MICRO Pedi has also created mass demand, selling at a rate of three per minute in Europe.


1.) Involvement

2.) Entrepreneurial

3.) Respectful

4.) BE: Passionate

5.) Celebrate:Success

The Company was founded by James Murphy. A call center, marketing department and warehouse established in Galway, Ireland.

  • The Company is rebranded as Lifes2good.
  • The capacity of the call centre and direct warehouse is increased to serve the UK market.
  • Retail distribution is launched in the UK.
  • The Company opens a US office and launches itself into the US hair loss category.
  • A US call centre is outsourced and the Company signs up direct distribution partner in the US.
  • In Portugal, Lifes2good opens an office and sets up retail and direct distribution.
  • To accommodate increasing staff numbers and warehousing capabilities the Company's head office in Galway moves to a new 2000m premises.
  • Lifes2good acquires the worldwide rights to the Viviscal brand and relaunches it in Ireland, the UK, Portugal and the US.
  • The Company opens an office in France and launches Viviscal into the French market.
  • The Viviscal brand is relaunched in Korea.
  • Continued expansion in Europe with launches in Sweden and Spain.
  • Lifes2good purchases the Oris brand, providing distribution rights for the Emjoi brand including MICRO Pedi, MICRO Pedi Professional and Lady ROTO Shave.
  • MICRO Pedi becomes the top selling footcare device in Boots.
  • Further expansion in distribution in the UK with listings in QVC, Holland & Barrett, Argos, Boots and Amazon.
  • Milestone year for North American Market.
  • Viviscal is on shelf in more than 25,000 US stores which includes Walgreens, Rite Aid, CVS, GNC and Duane Reade.
  • The Company opens a Canadian office under the brand L2G Canada Health & Beauty Ltd. Viviscal is launched in Canada.
  • Lifes2good sets up operations in Australia, Mexico and Turkey.
  • Lifes2good ranks #37 on the 2013 Inc. 5000 Top Consumer Products & Service Companies in the U.S.
  • Lifes2good wins Best Managed Company in Deloitte Awards 2013
  • Lifes2good’s flagship brand Viviscal announces title sponsorship of The Rugby Legends Malin to Mizen Cycle supporting cancer research at St. James’s Hospital in Dublin, Ireland.
  • Lifes2good CEO James Murphy is shortlisted in the international category for EY Entrepreneur of the Year.
  • Lifes2good signs R&D partnership with LIT Shannon Applied Biotechnology Centre, Ireland.
  • One box of Viviscal supplements was sold every minute.
  • Viviscal presents statistically significant results of their latest clinical study at The World Congress for Hair Research 2013 in Edinburgh, Scotland.
  • Viviscal is launched in Australia.
  • Viviscal Hair & Scalp Serum is launched.
  • Globally, Viviscal captures awards for Best Hair Supplement from Harper’s BAZAAR, RSVP magazine and Image Magazine.
  • Viviscal continues to garner a celebrity fan base from Miley Cyrus, Rob Kardashian and more.
  • Emjoi MICRO Pedi gift sets are launched.